Teen millennials aren’t like the rest of us. They’re smarter. They’re better looking. And to hear a lot of them tell it, they’re damned sure they deserve the world. Regardless of how much they think of themselves, let’s hit these kids with a campaign about something they truly do deserve—a future with manageable student loan debt, where everyone really is a winner. And we’ll give them the incentive and the confidence to plan early by juicing their self-esteem with something they just can’t resist: ego-stroking.
Associate Creative Director: Suyin Sleeman
Visual Designer: Chaz Rini
Copywriter: Kate Carter
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