smart car: Tag Your Own Adventure
Art Directors Club Silver Cube - Best Use of Technology
Art Directors Club Bronze Cube - Art Direction Craft
Webby Awards Honoree - Native Advertising
Art Directors Club Bronze Cube - Art Direction Craft
Webby Awards Honoree - Native Advertising
Getting noticed on Facebook wasn't easy for a small car brand with an even smaller budget. But, with a little sneaky thinking we were able to hack facebook's interface and create a flipbook that brought its static interface to life in a way that had never be done before. We blew up the internet and propelled smart into the limelight and most importantly into people's newsfeeds.
Associate Creative Directors: Matt Zavala and Suyin Sleeman
Art Director: Spencer Hansen
Copywriter: Dan Brill
Copywriter: Dan Brill